The Client Clarity Workbook
Get specific about your clients, their problems, and the words they use so your marketing message gives the right people a reason to choose you.
For service providers and practice owners.
You can have a great service, solid expertise and useful content, but if your message is too broad, your ideal clients won't immediately recognize themselves in it.
As a result, you're wasting time on discovery calls that go nowhere, you keep attracting people who aren't a great fit, and you then start second-guessing your whole life...
When you get more specific about who you want to work with, your messaging becomes clearer and that makes your whole marketing easier.
That’s what The Client Clarity Workbook is designed to do.
It’ll help you get clearer on who your ideal clients are, how they think and the words they use to talk about their problems.
Inside the workbook, you’ll have space to work through the questions and actually think about the people you want to work with, rather than filling in another generic client avatar worksheet with their age, job title and favourite breakfast cereal.
You’ll also get examples to show you what this can look like in practice.
By the time you finish, you’ll have a much clearer picture of who you’re talking to and plenty of useful information you can take into your marketing.
What you get with the Client Clarity Workbook
- A downloadable PDF
- Your own copy of the workbook in Google Docs, so you can type your answers directly into it
This workbook is for service providers and practice owners who want to:
- Get more specific about who they’re talking to
- Understand their clients’ problems from their perspective
- Use language their clients recognize
- Make their website and content more relevant
- Clarify your message but you’re not quite sure where to start.
This is not for you if you expect the workbook to tell you who to work with and you're not ready to put in the work, do the thinking and answer the questions honestly.
FAQ about the Client Clarity Workbook
● Do I need to have existing clients?
No. If you already have clients, you can use what you’ve learned from working with them. If you’re starting out, you can use the questions to define the type of people you want to work with and the problems you want to help them solve.
● How long does it take?
There’s no set time. You can work through it in one sitting or take your time with the questions, and get back to it any time you need.
● What if I work with different types of clients?
You can create as many copies as you need for each service or audience
● What happens after I complete it?
Use what you’ve learned when you write your website, sales pages, emails, blog posts and other content. Your answers give you a much more useful starting point than guessing what your clients want to hear.
